The history of Tagline-Brands dates back to 1997 when Rupert George Nelson founded Megrotex Medipak in Rugby House Milnerton. Rupert more fondly known as Sonny managed the company for over 20 years before retiring and handing over the company to his youngest son Michael Nelson and Michael's son Jonathan.
Since the new regime took over the company the focus switched from just supplying medical consumables to manufacturing for retail and hospitality. Rozelle Nelson was incorporated into the company owing to her vast experience in textile manufacture and a new division of the company was created now known as Tagline-Textiles.
Tagline-Brands has since become a leading medical supplier, retail manufacturer and contract manufacturer.